I’ve been working in the digital space for a long time, and I’ve seen many businesses grow. But one thing that always remains true is that these businesses have consistently had an online presence. Whether it’s through SEO or social media, there are several ways to build your brand’s reach on the internet. In this post we’ll cover some of the most effective ways to increase your online presence.
Build your community.
Once you’ve got a Facebook account, it’s time to build your community.
The first thing you should do is create a Facebook group. This can be public or private depending on what you want to use it for and who will be in it. If you’re looking to share things with just family and friends, then creating a private group is ideal because it will prevent random people from joining (and potentially spamming). If not, feel free to go ahead with making one public!
Having multiple groups allows each one to serve a different purpose: for example, I have one for my business coaching clients where we discuss upcoming projects; another where I post content related specifically towards social media management; another where I interact directly with fans; etcetera…
A few other platforms worth mentioning include Discord servers (which are great if there’s already an existing fanbase), Slack communities (good if there isn’t already an established following) and Twitter groups(great way of interacting directly with followers).
Create a content strategy.
A content strategy is a plan for creating, publishing and distributing content. It helps you create a consistent message across all channels and develop a brand voice that resonates with your target audience. A good content strategy also includes:
- A content calendar (or editorial calendar) – this is where you plan out what types of posts you’ll be doing in the future
- An inventory of all existing assets – so that when it comes time to publish something new, there’s nothing stopping you from doing so
Create a social media strategy.
Social media is an integral part of building your brand. If you’re not using it to promote your business, then you’re missing out on a huge opportunity to reach new customers and grow your audience.
But how do you create a social media strategy that will help you get results? What types of content should be posted at what times? And what’s the best way to use hashtags and images or videos? These are all questions that need answering before you start posting on Facebook or Twitter (or Instagram).
Optimize your website for SEO.
Optimizing your website for SEO is an important step in building a strong online presence. SEO stands for “search engine optimization,” and it’s the process of getting more visitors to your website through search engines like Google and Bing.
Why do you need to optimize your site? Because e-commerce sites are built around products and services–and people need to find those products if they’re going to buy them! Optimizing your site will help ensure that potential customers can find what they’re looking for when they search for keywords related to what you sell or offer.
Make sure people know about your store and products in real life.
You can’t expect your online presence to be enough. You need to make sure people know about your store and products in real life.
You should take advantage of local events, invite customers from nearby towns and cities, make sure your store is easy to find and use a directory that allows people to find you online (like Google). Don’t forget about flyers, posters and other offline marketing materials when promoting an event or sale!
Work on improving customer service.
The most important part of your business is the customer service. If you can’t provide a good experience, then nobody will want to buy from you.
Customer service is THE only thing that is under your control, so make sure it’s top notch!
Good customer service builds trust with customers, which means they’ll be more likely to come back and buy again in the future. It also gives them an outlet for their complaints (or praise), which helps identify areas where improvements can be made or new products should be developed based on what people want most from the business owner/brand as opposed to just listening only inside one’s own headspace all day long without any outside feedback or ideas coming in at all.”
There are many ways to build the online presence of your business, and they don’t all involve social media
There are many ways to build the online presence of your business, and they don’t all involve social media.
Social media is a great way to connect with customers and potential customers, but you can also use email lists and blogs as part of your strategy. Email lists allow you to reach out directly whenever you have something new to offer (like a sale or special event). Blogs give people an opportunity to learn more about what makes you special as an individual or company while also providing valuable information in its own right. The trick here is consistency–you need to be consistent both in terms of frequency (how often do I send emails? How often do I publish new blog posts?) and quality (what kind of content should go into those emails? What kind does each post need?).
In conclusion, there are many ways to build the online presence of your business. If you’re looking for a quick win, social media is a great place to start. However, if you want more long-term results that will help boost sales and customer loyalty, then it might be worth investing more time into building an email list or optimizing your website for search engines like Google.