We’ve all heard that “green” is the new black, but what does that mean in terms of marketing? Well, it means that businesses are coming up with new ways to attract customers and build brand awareness by making their products more environmentally friendly. From using sustainable materials on your packaging to sponsoring environmental events, there are many different ways you can make your business more eco-friendly. Here are some ideas for green marketing:
Natures Head Composting Toilet
If you’re looking for a way to reduce your carbon footprint, consider the Natures Head composting toilet. It can be installed in almost any location and works by separating human waste from liquids in a sealed container, which then fills up with organic matter over time. Once it’s full, you simply dig out the contents and use them as fertilizer for your garden or flower beds!
This innovative toilet system is much better than traditional flush toilets because it doesn’t use water or electricity (which means no cost). The process also produces zero emissions–no methane gas emitted into our atmosphere!
If this sounds like something that would benefit your home or business environment but aren’t sure where to start? Contact us today at 541-838-6431
Mompreneur Business Cards That Inspire People to Buy From Women-Owned Businesses
Women-owned businesses are a great way to support women and the environment. The female founders of these companies have taken steps towards making their businesses more sustainable, environmentally friendly and socially responsible. They also have a strong focus on giving back to their communities, which makes them stand out from other businesses in the marketplace.
Here’s our roundup of some of the best mompreneur business cards that inspire people to buy from women-owned businesses:
Sustainable Advertising in the Digital Age
The digital age is a great time to be an advertiser. There are so many options, and they’re all free! However, you might want to take a moment and consider if your advertising strategy is sustainable.
First off: social media. How many of your followers are bots? Is it possible that they’ve been programmed by someone who wants their attention? What about email marketing? The average person receives hundreds of emails per day; do yours stand out enough for them to notice yours among all those others in their inboxes? You may think that online ads work well because they drive traffic directly from search engines like Google or Bing (which charge based on clicks), but did you know that most people are using ad blockers now? It’s true–if an internet user visits ten sites per day and half have ads on them then each site will see five visitors without ads at all! And what about online video–does anyone really watch these things anymore since Netflix came along with streaming content available 24 hours per day 365 days per year with no charge whatsoever except maybe some popcorn money here or there… wait… *cough cough cough*
Plant a Seed to Save a Life, an International Non-proft that Plants a Flower for Every Purchase of a Drought Tolerant Plant
Plant a Seed to Save a Life is an international non-profit organization that has been around for over 10 years. They plant a flower for every purchase of a drought tolerant plant, and have planted over 1 million flowers in this time. They are based in San Diego, California.
You can help them by donating or buying their products!
An Eco-Friendly Alternative to Plastic Straws for Restaurants and Bars
When you’re looking for an eco-friendly alternative to plastic straws, reusable straws are the way to go. While they may cost more than single-use plastic ones, they are more affordable in the long run and can be used for years.
If you’re a restaurant or bar owner, consider offering your customers reusable options when they order drinks so that everyone wins!
Small business owners are coming up with some great ideas for marketing their products.
It’s not just big companies that are getting into the sustainable marketing game. Small business owners are coming up with some great ideas for marketing their products, and they’re finding success doing so.
Here are some things you can do to get started:
- Be creative! Think outside the box when you’re thinking about how to market your business in a sustainable way. It will help if you have a passion for what you do and where it comes from, because this will help guide your creativity!
- Measure the success of all aspects of marketing campaigns by using metrics that help define what works best for each campaign type (such as search engine optimization or social media advertising). This will allow businesses to see where there is room for improvement so they can continue improving over time until reaching goals set out at start up – whether those goals were financial related or just quality-related such as customer satisfaction levels increasing over time due “X” amount
While the world around us is becoming more and more sustainable, there are still many ways that we can all pitch in. If you’re looking for inspiration on how your business can be more environmentally friendly or if you want to find out more about these innovative ideas mentioned above, check out our roundup of green businesses!